If you’re an energy retailer looking to understand individual customer profitability, MarginSmart is an analysis tool that provides actionable intelligence that you can use to personalise your customer experience and inform your customer retention, reward and acquisition strategies.
understand how each customer contributes to your P&L
Our platform goes beyond the current standards in customer profitability reporting by giving you a rating for how each customer contributed over a given period of time. Be as fine- or course-grained as you want, make retrospective assessments for existing customers, and even assess expected profitability of new customers.
PERSONALISE YOUR CUSTOMER EXPERIENCE
Understanding your customers better enables you to give them more targeted, personalised experiences. Help them achieve their energy goals, implement proactive retention measures and provide them with relevant cross-sells.
INCREASE CUSTOMER PROFITABILITY AND SUSTAINABILITY
Once you can measure profitability, you can optimise it. Encourage your customers to use power at the most profitable times, which also tends to encourage the use of sustainable power.