Our story

Our view on the world

Stu humanity scale problem backstory. Energy fixes everything. We have all the tech. Need to use it!

Our history

emhTrade has been around for a while now, and we’ve taken a few turns along our journey towards being the platform for future energy. Here are the highs (and lows) of that journey…

  • 20xx - Stu Innes and Matt Harte create emhTrade to do a better job of participating in wholesale markets

  • 20xx - The idea for P2 Power, one of the world’s first peer-to-peer retailers, is launched in Auckland

  • 20xx - P2 hits 200 customers but growth is slow and Stu concludes that retail requires skills that emhTrade don’t have.

  • 20xx - Consumer behaviour change is identified as an achievable possibility, and the idea of a co-optimised, peer-to-peer energy trading platform is conceived

  • 2017 - The team take part in the Lightning Lab Electric accelerator programme, after which Martin White joins the team

  • 2018 - The company grows from four to twelve staff, attracts $1.3m of investment and is recognised with a number of awards

  • 2019 -

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