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Stu humanity scale problem backstory. Energy fixes everything. We have all the tech. Need to use it!
emhTrade has been around for a while now, and we’ve taken a few turns along our journey towards being the platform for future energy. Here are the highs (and lows) of that journey.
20xx - Stu Innes and Matt Harte create emhTrade to do a better job of participating in wholesale markets
2015 - P2 Power, one of the world’s first peer-to-peer retailers, is launched in Auckland
2017 - P2 hits 200 customers but growth is slow and the conclusion is reached that retail is not the business to be in
2017 - The idea of a co-optimised, peer-to-peer energy trading platform, Transactive Energy, is conceived
2017 - The team take part in the Lightning Lab Electric accelerator programme, after which Martin White joins the team
2018 - Consumer behaviour change is identified as a useful application of the TE platform, and a prototype app is launched to P2 customers. But convincing larger retailers to do something similar proves difficult and slow.
2018 - The company grows from four to twelve staff, attracts $1.3m of investment and is recognised with a number of awards
2019 - The company re-focuses on a different application of TE, sharing solar in multi-tenant properties. P2 and PowerPal are shelved and headcount reduced
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